The first ad to air during Super Bowl LIII made a splash: it was a mermaid-themed commercial for Bon & Viv Spiked Seltzer, featuring two characters swimming around underwater — aptly named Bonnie and Vivian — helping to promote the alcoholic offering from AB InBev. The premise of the ad? They’re pretending to “pitch” the product to a fictionalized version of Shark Tank, the popular TV show. The twist: they’re pitching to actual sharks, not business tycoons.
Naturally, the spot got the internet talking: not only is it promoting a beverage that hasn’t gotten much attention in the public consciousness or the market so far, but the brand name is also reminding people of musician Bon Iver.